Marketers have endured a lot in the year 2021. While the year predicted revolutionary changes in marketing, Marketers had to face the political unrest, global crisis and work in an unknown economic future. The year proved that any prediction beyond one to two months is likely to be shattered due to some unforeseen circumstances. Marketers started switching to digital platforms to communicate with customers and worked on strategies that would garner customer’s attention.
What is Co-Marketing?
Co-Marketing is also known as Collaborate marketing or partnership marketing. It refers to a collaboration between two companies or Marketers that come together to develop a joint marketing campaign. This partnership includes making an advertisement that promotes both the Marketers or promoting each other by giving offers to the audience. This helps in boosting sales for both the parties.
Why Co-Marketing?
The looming uncertainty in the economic sector is making Marketers go online. Digital reach and presence has become crucial for Marketers to survive. With all the competition, Marketers should definitely come up with strategies that will give them an edge in the market. Co-Marketing is one such strategy. So, why should Marketers consider co-marketing? The global crisis hit all the Marketers equally. The worst hit being the smaller ones.
Marketers came forward asking each other to work together in a cooperative manner. This makes it the right time for collaborations. Co-marketing is a cost effective method as there is pooling of resources from both the parties for marketing. Also, it leads to coming together of talent. The promotional offers help in gaining customers trust.
A good co-marketing business campaign benefits both the two parties and the audience. With Co-Marketing, every information is shared twice on various platforms creating more awareness among the audience. Co-Marketing also helps in expanding one’s consumer base. It is basically getting most out of the partnership marketing. In short, co-marketing is a low-risk and high impact strategy for marketing.
Co-Marketing Predictions for Digital Marketers in 2022
The pandemic saw rise in digital marketing and affiliated business arrangements. As Marketers look forward to expanding their customers and getting maximum profits, co-marketing might just seem like the right kind of strategy they need to adopt. The year 2022 is going to see the increase in collaborations between companies. There will be constant emphasis on Marketers to partner with other Marketers, scaling b2b engagements. Collaborations will mostly be done by looking into the demands of the customers. The year 2022 is going to see a change in the business collaborations. Here are the 4 Co-Marketing predictions for Digital Marketers in 2022-
● Content Writing and Interactive Websites
Marketers can tie up with content writers or small micro bloggers and work with them in promoting their content. The work ranges from promoting the business through their writing to working on the websites of the business to increase their discoverability. Some writers can collaborate with these content writers to deliver the end product they want, be it ebook or any other piece of writing. Marketers should also focus on building their own websites. Website is very much necessary for any business. They should invest in creating more interactive websites that are user friendly. This would give the consumers an idea about the future operations of the business.
● Social Media and Virtual Meets
Companies will focus on their reach in online platforms. They will start collaborations on social media platforms. Marketers can collaborate with influencers on social media and promote their products or services. This would be a win and win situation for both the business and the influencers. The business will get an audience and the influencers gets more followers. The marketers can also collaborate with podcasts and expand their reach. These kinds of collaborations have become quite common these days, as the whole market is on social media. Marketers can also host virtual meetings and events to narrow their focus to the customers and deliver the best experience to them.
● Digital Music Marketing
Marketers can tie up with the musicians. There are many musicians out there who are waiting for their work to be recognised. They are also on a look out for platforms to market their content. Associating their music to a particular company or business will help them in getting more audience. As for the business, music adds emotion to any advertising. It helps people in forming association with the brand. People tend to imitate this music and pass on the information about the business through word of mouth. Digital music marketing is a platform which brings all musicians together and helps promote their content.
● Videos
Marketers can work on making short videos with the influencers on the social media platforms. Visual memory lasts longer. Videos help in making your business more understandable to the audience. Also, people generally go with reviews from others and end up availing your services or purchasing your products. The marketers can work on cross platform promotion and promote their content across different social media sites.
It is always better with two heads than one. The benefits co-marketing offers is innumerable, if one finds a right partner to work with. In order to stay relevant and on top, Marketers should consider collaborations. This will help them in gaining more reach, generate more engagement and get better returns. But be careful on choosing your partner to work with. Click to read more about how to select your Co-marketing partner.
