5 Reasons Your Online Marketing Could Be Falling Short – How to Spot & Fix It Quickly

SEO for Plumbers

Are you unsure why your online marketing campaign isn’t producing the results you want? You’re not alone, as many businesses struggle to make their digital presence known.

This article will explore five different reasons why your online marketing could be falling short and how to quickly spot and fix it. Keep reading to discover how to get your online marketing back on track.


If you’re not seeing the results you want from your online marketing, it could be due to any number of factors. In this blog post, we’ll run through a few common reasons why your online digital marketing might be falling short, and how you can quickly fix them.

One reason your online marketing might not be working as well as you’d like is that you’re not using the right keywords. Keywords are the terms or phrases that people use when they search for something online. If you’re not using relevant keywords in your website content and social media posts, then it’s unlikely that people will find your site when they search for those terms.

Another reason your online marketing might not be effective is that you’re not creating enough content. A regular blog post or social media update can help to keep your audience engaged, and show potential customers that you’re an active authority in your industry. If you’re not regularly creating new content, then it’s likely that people will lose interest in what you have to offer.

Finally, another common issue that can cause your online marketing to fall short is a lack of focus. It’s important to have a clear idea of who your target audience is and what kind of message you want to communicate to them. Trying to appeal to everyone with a generic message is unlikely to be successful; it’s much better to focus on a specific group of people and craft a message that resonates with them.

What are common mistakes in online marketing?

A few of the common mistakes which users perform during their online marketing campaigns are as follows:

Not Defining or Honing Your Target Audience

When it comes to online marketing, one size does NOT fit all. You need to define your target audience and create content that appeals to them. Otherwise, you’re just wasting time and money on marketing efforts that will never pay off.

Failing to Create a Solid Brand Foundation

Your brand is what sets you apart from the competition and gives people a reason to choose you over anyone else. So, if your brand is weak or non-existent, your online marketing will suffer as a result. Make sure you have a strong branding strategy in place before launching any marketing campaigns.

Overlooking the Power of SEO

Search engine optimization should be a key component of any online marketing strategy. Without it, your website and content may never be seen by the people who are most likely to buy from you. Don’t make the mistake of neglecting SEO – make it a priority from day one.

Posting Irrelevant or Poor-Quality Content

Content is still king when it comes to online marketing. If you’re posting irrelevant or low-quality content, you’re not going to attract (or keep) many visitors to your site. Take the time to create quality content that will appeal to your target audience and help further your business goals.

Not Tracking Your Results

Finally, one of the biggest mistakes you can make with online marketing is not tracking your results. Without tracking, you won’t know which strategies are working and which ones aren’t. This can lead to a lot of wasted time and money – two things that no business can afford to lose. Make sure you’re tracking your results so you can adjust your approach accordingly.

How to identify what’s going wrong with your online marketing?

It can be difficult to identify what’s going wrong with your online marketing. However, there are some common signs that something isn’t working as it should.

If you’re not getting the results you want from your online marketing, ask yourself the following questions:

  • Is my website optimised for search engines?
  • Are my website and blog content relevant and up-to-date?
  • •       Am I using effective calls to action?
  • Is my email list growing?
  • Are people engaging with my social media posts?
  • Are people visiting my website regularly?

If you’re not sure how to answer these questions, or if you think your online marketing could be improved, contact a digital marketing agency for help.

Strategies to fix common issues quickly

Are you wondering why your online marketing efforts are falling short? It could be any number of things, but some common issues can be quickly fixed. Here are a few strategies to help get your online marketing back on track:

  • Make sure you have a clear call to action. Your visitors should know exactly what you want them to do, whether it’s subscribing to your newsletter, making a purchase, or downloading a white paper.
  • Create compelling content. Whether it’s blog posts, eBooks, infographics, or videos, your content needs to be interesting and informative if you want people to stick around.
  • Use social media effectively. Social media is a great way to connect with potential and current customers, but only if you use it correctly. Make sure you’re posting interesting content and engaging with your followers regularly.
  • Analyse your data. Take a look at your website and social media analytics to see where people are coming from and what they’re doing once they get to your site. This will help you fine-tune your marketing efforts for better results.
  • Stay up-to-date on trends. Keep an eye on the latest trends in online marketing so you can adjust your strategy as needed. What worked last year might not work this year, so it’s important to stay on top of changes in the industry.

How to measure success and adjust your strategy accordingly?

If your online marketing efforts are falling short, don’t despair. There are several ways you can measure your success and adjust your strategy accordingly.

Here are a few things to look at:

  • Website traffic- How many people are visiting your website? Use Google Analytics to track unique visitors and see where they’re coming from (e.g., search engines, social media, referral sites). You can also track which pages they’re spending the most time on and whether they’re taking any desired actions (e.g., subscribing to your e-newsletter, downloading a whitepaper, making a purchase).
  • Leads and sales- Are you generating leads and sales from your website? If not, consider tweaking your call-to-action buttons or offers. If so, great! But don’t stop there – track how many leads and sales you’re getting from each marketing channel so you can focus your efforts on the most effective ones.
  • Social media engagement- Are people interacting with your brand on social media? Check things like likes, comments, shares, retweets, etc. Also, take a look at reach – how many people are seeing your posts? If engagement or reach is low, consider changing up your content mix or posting frequency.
  • Email open and click-through rates- Are people opening and clicking through the emails you send them?


When it comes to online marketing, there can be a lot of moving parts. It’s important to take the time to identify which elements are falling short and adjust your approach accordingly. With our list of five reasons why your online marketing could be falling short and tips on how you can fix them quickly, you now have the tools needed to ensure that your campaigns get the attention they deserve.

Don’t let another opportunity slip away – make sure you’re doing all that you can to maximize your reach with quality content, targeted ads, and an effective strategy for measuring success.