Brand building is an essential part of business development. It isn’t just about communicating your brand to the consumers, but it is the process of delivering value to them.
While you can calculate the physical value of your products, the way a consumer perceives your brand determines its worth in the competitive marketplace.
That being said, how nice it would be if you know which marketing strategy best helps a famous brand reach its consumers? However, it isn’t entirely possible because most famous brands keep this information confidential. But don’t worry!
We have analyzed some of the most famous brands to find out what makes them stand out from the crowd. Based on our research and analysis, we have compiled a list of the best marketing strategies that can help you build a strong brand and reach more consumers.
So, let’s start!
Strengthen Your Brand with Content
One of the best strategies adopted by famous brands to reach consumers is content marketing. It is all about creating and sharing your content online for marketing purposes. Be it a blog, video, info graphic, or sharable image; the most famous brands are the ones with engaging, informative content.
Be consistent in blogging to establish your brand’s authority. Even Google, the giant search engine, has blogs! Take an example of Red Bull, which uses video content to fetch millions of impressions. Or, Moz’s blogs reach thousands of readers every month, increasing their reach.
So, every small or big brand can leverage content marketing to bring organic traffic and drive more sales.
Understand the Role of Emotional Branding
Emotional branding or marketing is all about building a brand that appeals to your consumers’ emotions. When it triggers the right emotional response, the consumers are likely to develop a strong attachment with your brand. Moreover, emotional Ads make people buy.
For example, Coca Cola mastered this strategy by making its consumers feel involved with a ‘Share a Coke’ campaign. By replacing their logo with common names, they provided their consumers with a chance to share the coke with the ones who matter most to them.
Similarly, compassion, anger, happiness, trust, etc., are the other emotions brands use to reach their consumers. You can include emotional content marketing or branding in your strategy too!
What is Used to Create Smart Goals?
Machine learning algorithms are the engine that drives smart goals. The feature analyzes volumes of data across different websites and companies to identify correlations and insights into how users behave.
This data enables what is used to create smart goals to set milestones based on the information collected. Google does a good job of keeping under control exactly what data is collected and analyzed. It’s safe to assume that some of the parameters include where traffic is coming from, how long a visitor spends on a site, what pages they visit, and what actions they take.
Smart Goals uses data to determine when customers are most likely to convert and enables companies to more effectively target those audiences.
When it comes to branding, lack of consistency is a mistake most marketers make. Though it seems quite tempting to rebrand or change logos, slogans, etc., consistency goes a long way. In fact, consistency is the key to effective branding.
Make sure that your brand image is consistent with your message. Have a consistent tone of voice within all the content types, for example, blog, social post, email, etc. If the content doesn’t match your brand’s image in feel or tone, it won’t create any meaningful connection with the consumers.
When consumers see a consistent personality every time your brand reaches them, they are more likely to remember you. Again, Red Bull uses the video content effectively because its subject matter matches the brand image, i.e., extreme sports.
Maximize Your SEO Efforts
All the famous brands have a great web presence, which directly impacts the brand image and relationship with the consumers. This is something you should keep in mind in order to maximize your brand’s reach.
As your website is the first place where your consumers go to check about you, it should be well-optimized. Look for the best SEO tactics to improve your website’s visibility in the SERP. When your website ranks high, it will attract more organic traffic.
In addition, your website should be user-friendly with fast loading. Use relevant, high-quality keywords in your content to rank your website higher, making it easy for the audience to find you. Provide them with quality content they will like to share, which brings more backlinks, sales, and traffic to your site.
Use Social Media to Your Advantage
Integrating social media marketing with your branding strategies is another useful tactic used by famous brands. It can be either B2B or B2C. If your goal is to attract new customers, boost engagement, or learn more about your potential customers, B2C marketing can help you.
On the other hand, if your focus is on brand development, B2B marketing is the way to go. However, consumers view B2B branded accounts with a higher standard of professionalism than the B2C accounts.
Besides, renowned brands also use social media platforms to promote their products and services. Platforms like Google Ads, Facebook Ads, Twitter Ads, etc., are invaluable for content promotion. With this, you can target consumers who like similar products like yours.
Focus More on Branding Than Conversion
Many marketers focus solely on short-term ROI and conversion, considering it as a measure of marketing’s success. However, branding works best when you don’t push the audience to take action.
The world’s most famous brands don’t push their consumers to buy a product. Instead, they try to nurture the consumers’ emotions so that they can relate to their brand.
Remember, the branding goals are different from the direct response. Therefore, it’s better to keep the two separate. Try the best branding efforts and cherish conversions as an added bonus. Once you are successful in branding, its real value will be automatically visible in the form of conversions or sales.
A good PPC marketing strategy is the one that enables you to boost your business and outperform your competitors. Though you may not have a huge marketing budget like Coca Cola or Red Bull, you can make your brand famous by being consistent and true to your brand.
So, which strategy best helps a famous brand reach the consumers? The answer is whatever keeps the consumers coming back.
The strategies mentioned above are a few things you can learn from the famous brands that have once been in your place. Why not take time to implement some of their strategies in your own marketing model and increase your brand’s reach?